The goals of the Add-Meta-Tags plugin are:
- be a free (in every sense of the term), yet high quality, metadata extension for the WordPress publishing platform.
- be customizable, yet simple and easy to use and configure, with minimal or no support.
- be as lightweight as possible.
- be reliable.
- maintain backwards compatibility for as long as possible.
- support advanced customization through the WordPress filter/action system (for developers and advanced users).
The order is random. Each goal should be considered to have the highest priority possible.